Bahamas: Sun care ‘priority’ and organic and naturals rise
By Kacey Culliney
- Last updated on
Shea Stubbs, a consultant specialised in the Bahamas, Caribbean and West Indies, said trends in the Bahamas beauty market closely followed those seen in the US.
“Here, we have a saying that goes: ‘when America sneezes, the Bahamas catches a cold’. I don’t think we’re alone in that,” Stubbs said.
The market relied on and was influenced heavily by US-created content, she said, which had propelled sun care into the spotlight across the Bahamas, for example.
“Even though we literally live in the sun, and we’ve bought into over the years that this is a category that is reserved for persons of whiter complexions or Caucasians (…) we find US-based, science-based influencers have doubled-down on the effects of sun exposure. You are seeing more and more consumers here in the Bahamas buying into the idea that sun care needs to be a priority.”
And within this, and the wider beauty market, she said organic and natural had gained ground. “This trend has been emerging prior to the pandemic. However, since then, we’re seeing more and more consumers prioritising products that fall under one of those two labels.”