Sungho Lee, president of Sunjin Beauty Science, said there were interesting movements on the consumer side in Korea that were important for industry to understand.
“The most important trend in Korea is that consumers are becoming more and more knowledgeable in cosmetics, especially cosmetic ingredients,” Lee said. Regular consumers knew plenty, for example, about emulsifiers, preservatives and emollients, he said.
And this, he said, was fuelling the clean beauty movement in Korea. “It means that for cosmetic ingredients, we need to have new types of ‘clean beauty’ soluble ingredients. We need to replace conventional preservative systems, conventional emollient systems etc.”