Prof. Dr. Vânia Rodrigues Leite e Silva, professor of cosmetology at Brazil’s Federal University of Sao Paolo, said an important and over-arching trend in Brazil’s beauty market was the rise in consumer interest for environmental claims.
“Consumers seek product claims that show companies’ commitment to the environment in general,” Silva said. But they were especially interested, she said, in any claims related to the connection between cosmetics and soil, water, fauna and flora.
It was therefore important industry questioned carefully how it needed to adapt to meet “the sustainable challenges of the future”, she said.
“The evolution of the cosmetics industry is constant and must be integrated with other industrial processes. It’s not only the products, but the packaging, production process, tests involved for safety and efficacy, communication with the consumer; in short, the process as a whole.”
Educating the consumer was especially important within this, she said – “industry has a big responsibility in the dissemination of information”.