Japan: Skin care and ‘inner beauty’ holistic wellness
By Kacey Culliney
- Last updated on
Dr Katsunori Yoshida, president of the International Federation of Societies of Cosmetic Chemists (IFSC) and chief technology officer and chief quality officer at Shiseido, said there was clear growth being seen in skin care across Japan and in other Asia-Pacific (APAC) beauty markets.
“Makeup is struggling still because people are wearing a mask and staying home (…) But I believe, after COVID-19 is gone, makeup will come back soon,” Yoshida said.
Skin care, by contrast, was soaring in Japan and other APAC markets, specifically products that addressed skin troubles caused by protective face coverings, he said.
Consumers in Japan were now also increasingly focused on health and wellness, Yoshida said, which opened opportunities beyond topical skin care in ingestibles targeting “inner beauty”.
“That means not only physical wellness but also the mind is another important thing for our consumers. So now, we do like to provide holistic beauty wellness care to our consumers.”