Australia: Self-care, masstige and Australian-made beauty
By Kacey Culliney
- Last updated on
Robert McPherson, business manager for beauty and home at Lubrizol, said the ongoing COVID-19 pandemic had also fuelled a surge in skin care across Australia, away from colour cosmetics.
“As people are being locked down and working from home, there are less requirements for coloured cosmetics and we’re seeing the spend moving to the skin care section where consumers are looking for skin care treatments and spending a bit more money,” McPherson said. Self-care and self-indulgent products like beauty face masks had boomed, for example, he said.
On top of this, and across Australia’s wider beauty market, masstige was rising fast as consumers became more conscious about what they were spending their money on. Australian-made products were also seeing a re-growth, he said, particularly active skin care products that used native extracts endemic to the country and brands that were positioning as A-Beauty (Australian-Beauty).