Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
The ongoing coronavirus pandemic has created a seismic shift in living and shopping habits worldwide and beauty has borne a significant brunt of this shopper shake-up, says a retail expert.
The UK Cosmetic, Toiletry and Perfumery Association (CTPA) has launched an online exchange portal to match and connect suppliers and producers, facilitating faster production of hand sanitisers and hygiene products during the coronavirus (COVID-19) outbreak.
European trade association Cosmetics Europe wants to raise the profile of the collaborative struggle against the ongoing coronavirus (COVID-19) pandemic through an online resource portal, accessible to industry and the wider public.
African e-commerce major Jumia has re-worked its online portal in South Africa to offer essential items during the ongoing coronavirus (COVID-19) crisis, working alongside Reckitt Benckiser and Proctor & Gamble on the project.
Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Swedish skintech brand Foreo has developed an upgraded model of its UFO facial mask priming device to incorporate full spectrum LED light and faster thermo-therapy for a highly customisable routine.
The future of beauty innovation in the next decade will see nature and science blur, with the true power of biotechnology unfolding to take sustainable cosmetics forward, according to Mintel.
Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
The venture, owned by L’Occitane Group, launched its AI powered skin care technology this week in the UK and Ireland. And there are plans to launch DUOLAB in the Asian market before year’s end.
Ayurveda-inspired skin care brand Purearth has invested in blockchain technology to help consumer discover the ‘origin, journey and impact’ of its products.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Luxury fragrances must tell a story and evoke experiences, and digital printing is one strong technique to achieve this, says Estée Lauder Companies’ EMEA head of packaging development.
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
Consumer spend in health and beauty continues to rise rapidly and industry initiatives, particularly around clean beauty, make this an exciting category to play in, says a retail expert.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
E-commerce giant Amazon has clear ambitions to rise fast in the beauty world which creates plenty of opportunities online and offline for brands in the category, says a retail expert.
L’Oréal’s EMEAI travel retail unit established numerous successful experiential campaigns in Dubai Duty Free this year, targeting and engaging Chinese passengers.
Shifting shopper habits, evolving consumer curiosity and legal changes will shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
US prestige hair brand DevaCurl will expand into the UK through an exclusive partnership with British online beauty retailer Feelunique, marking part of an important deeper dive into Europe.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
Amazon is where most European women shop online for cosmetics and these shoppers place high value on user-generated content to make final purchase decisions, a report finds.
Clean and ethical has taken the food and nutrition world by storm, and following hot on its heels is beauty. The movement has been flourishing in cosmetics and personal care for some time now and will soar in due course, propelled by the continued and...
The beauty world will look very different in ten years, polarised by the push and pull between nature and technology and a consumer battle between digital connection and the desire to disconnect, says Mintel.
Next-generation in vitro safety assessments for cosmetics should see good uptake in coming years, receiving regulatory approvals and becoming industry standard within the next decade, suggests the director of science and research at Cosmetics Europe.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
Foreo has won a two-year intellectual property battle in China – a massive breakthrough that gives strong signals to fraudulent skin care companies, its UK and Ireland general manager says.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
There’s a rising mountain of digital beauty consumers that will snowball in size and influence in coming years, and brands and retailers that understand their needs will be in a strong position for future growth, says Euromonitor International.
Cosmetics Consultants Europe (CCE) will launch a training programme with Germany’s RWTH Aachen University next year that it says should guide the next generation of safety assessors through rising demands of the fast-evolving cosmetics world.
YouTube’s augmented reality (AR) try-on tool is a powerful way for the beauty industry to tell richer, more engaging stories and better connect with consumers, says Google’s head of product commercialisation.
Micro-targeting certain consumer groups, tweaking your marketing message and handing control back to the consumer are just some ways industry can scale up personalised beauty, says Mintel.
Amsterdam-headquartered tech start-up Suburbia has developed a program that tracks sales of luxury cosmetics and fragrances, enabling investors to predict brand performance.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
