Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
Paris-based personalised perfume workshop The Alchemist Atelier has already expanded into several European countries online and is now exploring options for a physical footprint push, its CEO says.
UK specialist retailer The Perfume Shop says sales of new launches are up thanks to its virtual shopping platform that has proved especially popular through the ongoing COVID-19 crisis.
Algorithm specialist What’s In My Jar has developed an online tool that recommends sunscreens based on skin type, lifestyle and budget – helping consumers navigate clunky, cryptic and often misleading labels built on outdated regulations, its CEO says.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.
Scottish skin tech firm Cutitronics has expanded into Europe just ahead of its white-label commercial launch as it pushes forward with the goal of partnering with prestige beauty brands in the region.
International beauty major L’Oréal will shut down its facial care brushes business Clarisonic to refocus and invest new product development efforts into own-brand devices.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
On Wednesday, the fragrance maker announced having signed a strategic agreement with Divabox, the company that owns the Origines-parfums beauty ecommerce platform. It’s an investment deal that brings e-retail to Interparfums.
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
Cosmetics major Lush will start reopening shuttered stores across England next week as coronavirus (COVID-19) restrictions ease, though business will look very different much like elsewhere in Europe.
Non-animal tests on chemical substances continue to be widely used in the EU, with read-across studies most popular and in vitro methods gaining traction, according to the European Chemicals Agency’s (ECHA) latest report.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
The ongoing coronavirus pandemic has created a seismic shift in living and shopping habits worldwide and beauty has borne a significant brunt of this shopper shake-up, says a retail expert.
The UK Cosmetic, Toiletry and Perfumery Association (CTPA) has launched an online exchange portal to match and connect suppliers and producers, facilitating faster production of hand sanitisers and hygiene products during the coronavirus (COVID-19) outbreak.
European trade association Cosmetics Europe wants to raise the profile of the collaborative struggle against the ongoing coronavirus (COVID-19) pandemic through an online resource portal, accessible to industry and the wider public.
African e-commerce major Jumia has re-worked its online portal in South Africa to offer essential items during the ongoing coronavirus (COVID-19) crisis, working alongside Reckitt Benckiser and Proctor & Gamble on the project.
Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Swedish skintech brand Foreo has developed an upgraded model of its UFO facial mask priming device to incorporate full spectrum LED light and faster thermo-therapy for a highly customisable routine.
The future of beauty innovation in the next decade will see nature and science blur, with the true power of biotechnology unfolding to take sustainable cosmetics forward, according to Mintel.
Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
The venture, owned by L’Occitane Group, launched its AI powered skin care technology this week in the UK and Ireland. And there are plans to launch DUOLAB in the Asian market before year’s end.
Ayurveda-inspired skin care brand Purearth has invested in blockchain technology to help consumer discover the ‘origin, journey and impact’ of its products.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Luxury fragrances must tell a story and evoke experiences, and digital printing is one strong technique to achieve this, says Estée Lauder Companies’ EMEA head of packaging development.
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
Consumer spend in health and beauty continues to rise rapidly and industry initiatives, particularly around clean beauty, make this an exciting category to play in, says a retail expert.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
E-commerce giant Amazon has clear ambitions to rise fast in the beauty world which creates plenty of opportunities online and offline for brands in the category, says a retail expert.
