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Top 5 most-read stories October 2020: L’Oréal carbon capture, live probiotics and Insta-gen sustainability
A round-up of CosmeticsDesign-Europe’s most-read news from October 2020 shows interest in a raft of sustainable innovations and advances and buzz around use of live probiotics and the latest beauty device launch from L’Oréal.
Serious about sustainable beauty
L’Oréal’s news that it had made a cosmetics bottle from captured and recycled carbon undoubtedly stirred interest. The beauty major had already developed paper-based cosmetic tubes in its push towards more sustainable packaging, so to move into plastic made from waste carbon marked another significant step for the company.
Sustainable UK beauty startup Fussy also generated interest among readers as it revealed plans to launch its refillable natural deodorants made using corn-based bioplastics. The brand had only just launched on Kickstarter and planned to roll out product next year.
The adoption of a Chemicals Strategy for Sustainability by the European Commission was also important news for industry, with details laid out on how Europe planned to regulate substances considered harmful to human health and the environment, in a sustainable way. The move formed part of its wider European Green Deal, announced in December last year.
Live probiotics and customised lipsticks
Our expert webinar on the Skin Microbiome created significant buzz, particularly the conversation around use of live probiotics in beauty formulas. Whilst processed probiotics were already widely used, few formulations contained live probiotics – so, was it worth the effort? L’Oréal, Gallinée and Cosmetics Europe, among others, weighed in.
Exclusive news from L’Oréal about launch plans for its at-home personalised beauty device Perso in Q1 2021 also generated interest. Initially unveiled earlier this year, the beauty major was set to launch its customised lipstick device ahead of its skin care version, enabling consumers to blend on-trend colours of their choice from home.
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