Beauty tech & digital

Beauty apps must reconsider design and plug consumer skin care needs says What's In My Jar founder

Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe

Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed

By Kacey Culliney

Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder...

Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images)

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

Beauty 4.0 Podcast by CosmeticsDesign-Europe speaks to Outform on beauty retail, AR, e-commerce and more

Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe

Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience

By Kacey Culliney

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2021 – think inclusive, tech-driven and green… (Getty Images)

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.

From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images)

Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020

By Kacey Culliney

The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...

L'Oréal's Perso lipstick device is slightly different in design to its skin care variant, with a removable compact on the top (Image: L'Oréal)

Special Edition: Personalised Beauty in a Digital Revolution

Latest: L’Oréal to launch AI Perso lipstick device first in Q1 2021

By Kacey Culliney

International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.

Plenty of beauty and tech firms have already developed innovative devices to offer consumers highly-personalised colour cosmetics at-home (Getty Images)

Special Edition: Personalised Beauty in a Digital Revolution

Beyond skin care: Ultra-personalised colour cosmetics the future in beauty

By Kacey Culliney

Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.

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