Sun Care

Beiersdorf working hard to get in shape for summer… 2016

Beiersdorf working hard to get in shape for summer… 2016

By Andrew MCDOUGALL

The sun care market is a very competitive one and can be a difficult one to innovate in which is why Beiersdorf is already ramping up its efforts for next year, as CEO Stefan Heidenreich says it has to do more. 

Innovative brands are advancing multifunction sun care

Sun Care Special Newsletter

Innovative brands are advancing multifunction sun care

By Deanna Utroske

Cosmetics Design checked in with a couple of experts to discover how the latest products in this category are driving sales by inspiring more consumers to use sun care products every day while simultaneously meeting some basic cosmetic and skin care requirements.

Sun care segment branching out with multifunction and anti-ageing

Sun care segment branching out with multifunction and anti-ageing

By Lucy Whitehouse

With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...

UK consumers to continue mobilising on sun care?

UK consumers to continue mobilising on sun care?

By Lucy Whitehouse

According to new figures from Cancer Research UK (CRUK), sun cancer rates have risen sharply in the UK since 1970s as a result of inadequate sun protection: the new figures are likely to fuel an already rising consumer concern for sun care which was seen...

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