6 latest global brand innovations: from sun care to fragrance

By Lucy Whitehouse

- Last updated on GMT

6 latest global brand innovations: from sun care to fragrance

Related tags Fragrance Sun care

From photoadaptation in sun care to fragrance personalisation, we gather our top picks of the latest brand innovations seen in beauty and personal care across the globe.

1. Givaudan introduces fragrance on the move concept

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Givaudan has launched a concept of a fusion of fine fragrances and cosmetics, which aims to inspire consumers to ‘think more about the daily personal care and beauty routines’.

The Givaudan Active Beauty development team says the themes represent four new product concepts, each dedicated to different areas of the body and each offering different efficacy, as well as sensorial qualities.

Discover our full report here​.

2. Sally Beauty gets into at-home hair color business

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A retailer that caters to the professional cosmetics and hair market, Sally Beauty has conventionally sold hair color products as stand-alone items: colors, developers, treatments, as well as product applicators, tools, accessories, and so on.

Now, the professional beauty supply retailer has added a consumer-friendly hair color box kit to its private label product portfolio.

Read more here​.

3. Is photoadaptation the next big sun care benefit?

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A new brand, Skinergies, reckons skin care that restores and activates melanin is what consumers will be demanding next.

We are gradually losing our photoadaptation capabilities, making our skin and hair more increasingly vulnerable to daily photodamage, whether it’s photoaging (A as in UVA rays) or sunburn (B as in UVB rays) or worse, when skin cancer develops​,” suggests the brand.

Skinergies has developed a simple sun exposure app to let consumers know how much sun exposure is recommended each day, depending on location and skin type.

Discover our full overview of the brand here​.

4. Jo Malone offers virtual fragrance customisation through Tmall store

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Consumers in China can now virtually customise bespoke scents on the Jo Malone London Tmall store based on personality, preference and mood.

The British perfumer, known for its concept of combining scents to create personalised fragrances, brings that brick-and-mortar experience online for Tmall shoppers, allowing them to create 300 possible fragrances from a combination of 26 perfumes.

Read more here​.

5. Bespoke beauty: is the technology advanced enough yet for personalised beauty?

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According to Raya Khanin, Co-Founder at LifeNome, a company that provides personalised wellness reports based on DNA, the short answer is definitely yes.

The technologies are already advanced enough to offer meaningful services. The DNA technologies have made dramatic progress in the last few years, accompanied by the continuous falling costs of sequencing.

But, she says, it is just the beginning. Discover our full exclusive interview here​.

6. Wow How incorporates gaming technology into a beauty app

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A beauty tech startup has fast-forwarded beauty apps by incorporating gaming technology into its app.

Discover more here​.

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