Givaudan introduces fragrance on the move concept

By Simon Pitman

- Last updated on GMT

Givaudan introduces fragrance on the move concept
Givaudan has launched its fragrance on the move concept at last week’s in-cosmetics LATAM, highlighting another way the fragrance category is continuing to reinvent itself.

The concept is an inspiring fusion of fine fragrances and cosmetics that aims to inspire consumers to think more about the daily personal care and beauty routines.

The concept is targeting the global market, but it is particularly pertinent that it is first unveiled at this event in Sao Paulo, Brazil, as the Latin American market is a particularly important one for all types of fragrances.

Four on the move themes

The fragrance on the move concept has been based around four principle themes: attraction, perfection, sensation and affirmation – values that are all core to what many beauty consumers aspire to.

According to the Givaudan Active Beauty development team, the themes represent four new product concepts, each dedicated to different areas of the body and each offering different efficacy, as well as sensorial qualities.

Those sensorial qualities are highlighted by the fact that more than 10% of the formulation for each concept consists of fragrances from the Givaudan portfolio.

Sensation:​ A light mist targeting freshness and featuring Evercool skin, an advanced cooling technology, Sensation has a unique longlasting freshness power including aromatic, green and fruity olfactive notes that aims to give a sense of invigoration and hydration.

Attraction:​ A neck and décolleté lotion that features Megassane, a skin tone highlighter and Neurophroline, an overall skin stress control, Attraction protects the neck and décolleté while brightening the aura. The concept has musky, spicy and woody olfactive notes.

Perfection:​ A dry body oil SPF 20 featuring Nyamplung oil, a precious oil, Questice Liquid, a long lasting body cooler and Uniprotect PT-3, a powerful skin protector against UV, Perfection protects and repairs the skin from all external aggressions. It is fragranced with fruity top notes enhanced with several marine notes.

 Affirmation:​ A hair elixir with floral, fruity and woody olfactive notes, Featuring ResistHyal, a 7-in-1 hair beauty enhancer, Kendi Oil, and Glossyliance, a hair shine ingredient. Affirmation aims to give softness, hydration and volume to hair with a glossy effect.

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