Sensory in focus: Clariant responds with 'cool' natural sun care

By Lucy Whitehouse

- Last updated on GMT

Sensory in focus: Clariant responds with 'cool' natural sun care

Related tags Sun care Ultraviolet

Clariant is responding to the challenge posed by natural sun care: how to balance green formulations with the high consumer demands for an appealing product in regard to its sensory appeal.

How a sun care product looks and feels is particularly crucial, because if a consumer does not engage with the application process, they won’t continue using a product. This has implications for both the consumer’s health, and the sale of the product.

According to industry experts, sensory benefits are becoming almost as important as how well a product actually works. Belinda Carli, director of the Institute of Personal Care Science, notes that recent research has shown a product can have a positive effect on emotion during application.

“With increasing competition in this sector, sensory now matters more than ever to help a consumer really fall in love with every aspect of your product,”​ she said.

Sensory

The importance of a product’s look and feel has been rising in dominance as a focus for the industry over previous years.

Indeed, it has become such a staple consideration when formulating new products that sensory focuses are now being featured on the agendas of leading industry shows: in-cosmetics, for example, added a ‘Sensory Bar’ to its global show’s offering, where visitors can test innovative textures and new sensations.

Clariant’s sun care offering

Clariant is one ingredients supplier keen to tackle this demand, and has released a range of natural and holistic concepts for sun care solutions under a theme of ‘Be Cool’, which it showcased at the recent in-cosmetics Asia show.

“With growing health and skin aging concerns related to UV rays, consumer awareness of the need for sunscreen and other sun protection is increasing​,” the company notes.

The new range taps into its BeautyForward programme, and offers sun care solutions across four fronts: Dare, protection that includes UV filters, Look, biospectrum plant-based products, Care, light and fresh sensory experiences, and Pure, sugar-based mild surfactants.

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast

Beauty 4.0 Podcast