With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.
Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
L’Oréal has teamed up with five beauty bloggers in the UK to shake up its digital content offering, in a move which follows calls earlier this year from its chief digital officer to make advertising ‘less interruptive’.
Instagram and Twitter are the top social media sites driving consumer engagement ecommerce in Germany, a recent report has revealed, with many brands missing out on the potential these platforms can hold.
According to a report from market researcher Kline, cosmetics and personal care brands (and apps) that customized consumer options did well in the US marketplace last year, and social media marketing got results too.
This year we have seen beauty trends influence consumer behaviour and the social media world has been the breeding ground for a number of these fads. Here we take a look at some of the biggest social media beauty crazes of 2015…
The Instagram beauty phenomenon called multi-masking – in which someone applies multiple skin masks at the same time to address different skin needs – is helping to drive growth in the prestige skin care market in the UK with face mask sales up 22.8%.
Taking the digital platform by the reins, global acne-treatment brand Proactiv, has made a series of YouTube videos that provides viewers with skin care, make-up and hair tutorials and tips from experts.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
The nature of social media means that information travels faster and whilst this is a great tool for brands to interact with consumers, it is also a great driver for change when you look at the new cosmetics regulation that has come into force.
An 11-year old boy may be making packaging designers sit up and think after he re-designed an Old Spice deodorant stick to play the theme tune to the Rocky film when it is used, creating a big impact on the internet and social media.
According to Harriet Kingaby, sustainability strategist at Ogilvy Earth, despite many cosmetic brands utilising social media to better connect consumers to their brand - particularly in view of their sustainability efforts, few have an effective strategy.
Sustainability, social media strategies and cosmetics regulations are just some of the topics on the agenda at the 2012 InnoCos Europe summit that will feature presentations from companies including Avon, Sephora, Procter & Gamble and Chanel.
Italian ingredients player Indena has revamped its communications channels by embracing social media, joining a growing number of cosmetic and personal care suppliers that are tuning into this means of communication.
The growing importance of social media and networking tool Linkedin has been underlined by the fact that the industry’s biggest event, in-cosmetics, has just confirmed its 3,000th group member - a J&J executive.
Brands using social media to connect with consumers have been urged to up their game after a new study from market analyst Mintel revealed that consumers are more likely to engage with a brand if they get something in return.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
Social media has been an industry buzzword for a long time, and as many companies have begun to get involved, some are still not maximising its full capabilities. Having seen the platform develop and appear as a mainstay in modern marketing strategies,...
UK Consumers are more likely to trust recommendations from friends or other consumer reviews when making purchasing decisions about a cosmetics product, rather than trust an advert or celebrity endorsement.
Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.