Skin care brand Jergens Naturals launched its ‘Feel Fantastic Skin care Experience’ through social media and found that of the 4,009 women surveyed, only 1,954 paid attention to their rear when moisturising.
In total, 4,356 Facebook users took the study, 4,009 of which were women. Of those women, 86 per cent said they moisturised their face.
Over half of the sample surveyed said they moisturised in general every day, with some claiming to do so more than once a day.
And according to results, women who moisturise regularly are the most body confident and more ‘happy to let their partner see them naked’.
Ten per cent of the women surveyed even claimed they felt so confident about their body that they could walk down the street naked.
The survey was carried out in collaboration with Jergens’ own body moisturiser and the UK-based company enlisted the help of its Facebook page to drum up interest in the initiative.
And the Kao brand is not the first to utilise the social media platform to connect more with consumers.
Cosmetic companies have a great opportunity with social media to create a place for themselves within the platform as well as generate an interest in their brand.
Big opportunity with social media
It is also a great opportunity to get people talking about the brand, boost sales, build customer loyalty and, most importantly, to create a social network around their brand.
Jergens is the latest company to do so, and follows in the footsteps of brands such as Lush or E.L.F, who use their Facebook pages to keep fans up to date with products and news and interact with the consumer, heightening customer experience.
Bigger brands such as L’Oreal, Vichy and Nivea have also taken to the platform offering samples and competitions but it seems like smaller and medium-sized players are the ones who are getting the most out of social media at present.