The event, organised by KGS Global and held at the Crowne Plaza hotel in Geneva on 30 and 31 May 2012, brings together top-level executives from the cosmetics and personal care industry to discuss new trends, products and markets.
Sustainability at Henkel
On the first day of the summit, a presentation from Dr. Werner Schuh, corporate director of Regulatory Affairs & Sustainability at Henkel, will provide an overview of the group’s sustainability strategy and its place in the cosmetics & toiletries business unit.
During his presentation, Schuh will detail what is needed to apply the concept of life cycle thinking to cosmetics and present selected product examples and achievements of the group in the sustainability domain.
Meanwhile, Rimma Driscoll, associate director EMEA of global business development at Procter & Gamble, will highlight the consumer products giant’s Connect + Develop global innovation program that has led to over 50 per cent of the company’s product initiatives now involving significant collaboration with external parties.
A seminar from Giles Chappell, an attorney and legal consultant, promises to tackle national, EU and international institutional frameworks for cosmetics and personal care products.
Chappell will look at the new EU cosmetics regulation and how it will impact companies, as well as discussing REACH, including obligations for cosmetics producers, chemical testing and evaluation and registration of substances and ingredients. He will also review the application of General Products Safety Directive to personal care products.
Maximising social media for cosmetics and personal care
The second day of presentations will see Aaron Chatterley, CEO of online beauty retailer feelunique.com, discussing how cosmetics and personal care brands can maximize their social media strategy.
He will detail the strategy of feelunique.com and explain how the company defied the economic downturn to post 46 per cent sales growth in 2010-11. Topics to be covered include increasing brand engagement via social media channels, growing sales on Facebook and tips on how to stay ahead of the competition.
Also on the agenda is a presentation from Angela Cretu, group vice president for Eastern Europe at Avon Beauty Products. Cretu will detail the direct seller’s customer engagement across different cultures and countries and explain how Avon connects with women through social media.
Additionally, a beauty from within seminar by Lucas Dikkers, the founder and managing director of Pure Suisse Laboratoire, will examine consumer barriers regarding beauty supplements and look at why the category over-promised and under-delivered. It will also take a look at trade and regulatory barriers and detail category drivers and the keys to success.