As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
At the recent HBA event in New York, we caught up with Euromonitor senior researcher Virginia Lee who spoke about both the benefits and pitfalls associated with social media.
CosmeticsDesign touched base with Ross Glick in New York to discuss social media, the business benefits, and how the cosmetics industry is developing to the new tools available.
In the build up to in-cosmetics 2011, which will be held in Milan in March, the organisers are tuning into social media as a means of communicating the event to industry professionals.
A ten point plan from business consultants Beautystat.com could help to establish the best route for beauty companies to implement a successful social media strategy.
A list of the most influential beauty blogs in the UK can help brands encourage dialogue and communicate with consumers, according to social media specialist mymarketmonitor.com.
Widespread mistrust in the media, corporations and advertisers suggests cosmetics companies need to work hard to retain the trust of consumers with their marketing communications.
Social media has been an industry buzzword for a long time, yet many companies are still not maximising its full capabilities. According to social media consultant Richard Stacy, the choice is stark - either adapt to this new reality or disappear.
Social networking sites like Twitter, YouTube, and Facebook are all places where companies can open up a dialogue with their consumers, but according to innovation agency Maddock Douglas few cosmetics firms are taking full advantage of their marketing...