Puig

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Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

The King and Queen of Spain were present at the official opening of Puig's new offices in Barcelona

Skin Care becomes Puig’s fastest-growing segment

By Kirsty Doolan

Spanish beauty company Puig hit total sales of €4.3bn in 2023 – up by 19% from the previous year – and the company is now making waves in the skin care category, outside of its traditional focus on fragrance and colour cosmetics...