Puig ramps up production to meet success of Paco Rabanne 1 Million

10-Dec-2010 - Last updated on 19-Aug-2020 at 08:38 GMT

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Following the phenomenal success of Puig's Paco Rabanne 1 Million fragrance, Olivier Boutaud, director of the company's production facility at Chartre, France, explains how production was ramped up to meet the demand.

The Paco Rabanne 1 Million fragrance garnered several high profile industry awards for the fragrance's innovative and high-impact design.

And it seems that the image of the fragrance has also left a strong impression on consumers worldwide, helping to make it the company's fastest selling product ever.

In line with this, the production facility has had to deal with the issue of ramping up production to meet this increased demand. Site director Olivier Boutaud explains to CosmeticsDesign-Europe.com how this was achieved.