Top 5 most-read stories June 2020: L’Oréal paper tubes, Coty perfumes patent and Charlotte Tilbury sale

A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube rollout and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking analysis across in Europe.

Big brand innovation continues​

The beauty industry worldwide pump millions into research and development every year, so it’s always interesting to look at what the major players are up to in this space.

L’Oréal’s finally commercialised its paper-based tubes under the La Roche-Posay brand, after initially announcing the co-development with Albéa Packaging last year.

Coty’s also filed an international patent outlining a method it had designed, enabling scent additives to be blended into existing perfumes or entirely customised perfumes built using a broad-spectrum starter formulation.

Deep analysis on acquisitions and brand rankings ​

The long-rumoured acquisition of Charlotte Tilbury finally happened – selling a majority stake to Spanish fashion and fragrance firm Puig. So, our expert analysis on the move generated plenty of interest among readers.

Similarly, our in-depth breakdown on Kantar findings that ranked Nivea the number one most-chosen beauty and personal care brand in Europe also generated high engagement.

COVID-19 retail updates​

Lush finally announced the reopening of its England stores, three months after initially closing and a month or so behind European openings. The cosmetics major detailed how its retail stores would look and feel very different to before, given ongoing health and safety restrictions because of COVID-19.

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