Gulf markets offer a huge opportunity for online beauty sales due to rising demand from young consumers, claims the firm behind Nykaa, an e-commerce outfit that has enjoyed significant success in India.
Spanish luxury beauty and perfume major Puig has announced the acquisition of Kama Ayurveda – a move set to strengthen its Indian footprint and drive presence in the Western wellbeing market, an expert says.
French clean beauty brand Caudalie is gearing up to expand its presence in Asia with new entries into India and Vietnam on the back of what it belives is growing demand for effective and clean skin care.
India’s personal care brand Singh Styled, which features a myriad of products such as beard nourishers, serums and shampoos, aims to enter the UK, US and Middle East markets as part of its expansion plans to serve 30 million Sikh men worldwide.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
New Zealand-based Organic Riot is eyeing huge opportunities in mature beauty markets such as the US, where it believes its emphasis on sustainability and traceability has helped it to stand out in a saturated natural and organic skin care market.
Paul Polman, CEO of consumer goods multinational Unilever, recently described India as a market which is emerging with “momentum”, which he attributes to the government’s efforts to facilitate economic growth in the country.
The modern man is concerned with his appearance and is increasingly aware of the benefits associated with a proper beauty regime and this, in turn, is driving the growth of the global men’s grooming market.