Oriflame develops 'Love Nature' range around India's 'most cherished' ingredients

By Michelle Yeomans contact

- Last updated on GMT

Oriflame develops 'Love Nature' range around India's 'most cherished' ingredients

Related tags: Asia pacific region, Asia, India

Swedish cosmetics maker, Oriflame has launched a ‘Love Nature’ skin care range specifically for India, featuring the market's "most cherished" ingredients - Neem, Tea Tree, Wild Rose and Aloe Vera.

According to the international beauty player, the new range represents Oriflame's efforts to improve its portfolio with the best combination of nature & science.

Developed for Indian skin types and 'loaded with the goodness of nature', the new range comprised of moisturisers, face masks and washes was launched in Mumbai in August with the help of brand ambassador and Bollywood actress Sonali Bendre Behl.

Oriflame

Oriflame’s prime focus is to fulfill consumer’s needs through relevant product portfolio, strengthen business opportunity for our consultants and deliver on our brand promise​, 'Your dreams - our inspiration'," adds Juan Carlos Posada, South Asia senior marketing director.

Speaking at the event, Behl said; “I’ve experienced first-hand, Oriflame’s passion and dedication to develop products that are best suited for Indian skin, creating a unique experience for the Indian consumer​.”

Oriflame exec says India could become its biggest market...

Although Oriflame has been battling sluggish European economies and operational issues in Russia, a top executive believes that India is likely to help boost its fortunes in the future.

"India is the fastest growing market for us, and it is seen as the largest market in near future. The timeframe depends on the growth of other regions,"​ the Business Standard quoted head of south Asia and MD for India, Niklas Frisk as saying.

Oriflame set up its operations in India in 1995 and has been steadily growing it to become the biggest market in the Asia Pacific region, even overshadowing China.

Currently the company offers about 500 products in six categories to its customers in India through a growing band of direct sales representatives, but the company is expected to expand this offering in the future, if it continues to grow.

Strong results in India also helped boost sales in the Asia Pacific Region from Euros 164.8m in 2012 to reach Euros 180.3 million in 2013.

Related topics: Business & Financial

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