CPL Aromas reports record turnover on strong emerging market sales

By Simon Pitman

- Last updated on GMT

CPL Aromas reports record turnover on strong emerging market sales

Related tags Customer service Revenue India Cpl aromas

UK-based ingredients and fragrance company CPL Aromas says it has reported record revenues off the back of particularly strong sales in emerging markets worldwide.

The company has recently revealed that its audited accounts for the year ended 31st March 2014 showed that turnover of £68.4M ($110M) was up by 10% in comparison with the previous year.

According to the results, the company said that emerging markets were the main force behind the growth, listing India, South America and the MENA region as being the fastest paced markets.

Encapsulation technology

One of the driving forces behind the revenue growth was the company rollout for its encapsulation technology, called Aromacore.

This is a patent protected system that has been adopted across the laundry sector as a means of maintaining the longevity of fragrances in textiles and clothing.

Record sales lead to investment

The company says that due to the strong performance and the effect it has had on its bottom line, it has subsequently been able to invest in a number of projects, which have happened across the organization on a global basis.

The projects implemented include Dynamics AX, its new ERP system, which was introduced throughout the Americas and Europe with the remaining regions of the world adopting the system in the months to come.

The company says that the Dynamics AX will improve efficiency across the group and introduce greater levels of customer service, helping to expand the business as well as improving profitability.

Profits channeled into training the blind in perfumery

"It has been another excellent year for CPL in which we achieved record sales and were able to invest heavily into the business further improving customer service levels,"​ said Chris Pickthall, Group CEO.

"During 2013/14 CPL has helped to establish a perfumery course for the visually impaired in India. Together with the Blind Persons Association (Mumbai) and other industry partners, we have developed a bespoke course at V.G Vaze College that has given the visually impaired the opportunity to learn perfumery skills that utilize their heightened levels of odour perception."

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