Symrise opens Perfumery Academy in India for employees and newcomers

By Katie Bird

- Last updated on GMT

Related tags: Perfume, India

Fragrance and flavour manufacturer Symrise is opening a training centre for perfumers in India to build up a ‘talent pool’ for the Asian market.

The company said India is one of the emerging markets in which it is growing strongly, and hopes that opening the perfumery school in the country will help it to build its future in the region.

Symrise Perfumer’s Academy will open in November in Chennai and will train both employees of the company and external participants to be junior perfumers and evaluators.

The two year modular training course consists of an intensive study of fragrance ingredients, the development of archetypal fragrance structures and a study of market and product knowledge, according to the company.

Aimed at holders of a chemistry degree or participants with a few years industry experience, the academy is open to students from all over the world.

Strengthen capacity in India

By basing the academy in India, the company is both recognising the olfactory heritage of the country and the importance of the market.

“The wealth of olfactory impressions from the environment was one of the reasons for choosing India as location for our new Perfumery School,”​ Syrmise’s director of communications Clemens Tenge told CosmeticsDesign-Europe.com.

“Additionally, the establishment of the Perfumery School India demonstrates our ambitions in Asia’s fast-growing markets. By training our own perfumers and evaluators in India, we invest in creative talents – and in sustaining our future in the Asian region,”​ Tenge added.

According to Symrise’s senior vice president, global fragrance development, home and beauty care, Béatrice Favre-Bulle, the aim is to have the right ‘nose’ for customers' needs in the region which will help in fragrance development.

“In this area, sustained investment in our employees right from the start is indispensable,”​ she added.

Scent and care reports strong growth

The scent and care division for the company is a particularly strong growth division, and 2010’s first half results, which were published in August, illustrated double digit growth in EMEA, Asia Pacific and North America.

The division's year-on-year sales grew by nearly 20 per cent to €411.9m, up from $343.6m in the corresponding period last year and a figure that represented a 16.5 per cent increase in local currencies.

Related topics: Market Trends

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