Brand leaders like Avonda Urben and Keech Combe Shetty believe there ought to be specialized skin care products for the bikini area and vagina—in much the same way that women have specialized skin care for the face, the eye area, the décolleté; oral care...
The fall installment of the twice-yearly industry event took place late last week in Santa Monica, California, bringing cosmetics and personal care industry executives together for networking, brainstorming, and ideas sharing.
DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.
According to Shiseido CEO Masahiko Uotani, although Japanese beauty brands are on top of technology, functionality and service, there's still some work to be done on brand identity and connecting with the consumer.
When Burberry took its beauty business in-house in April 2013 all eyes were on to see how one of the world’s best known fashion brands would position itself in the beauty market and it has definitely helped according to its new product development team.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
It was a slow summer for many of the cosmetics industry’s big players and CosmeticsDesign-Europe.com takes a look at how this affected five of the manufacturers in Europe and what their plans are for the future.
In a bid to attract a host of new consumers to its skin care products, Simple is launching a £7m ‘City Skin’ campaign, which highlights the increased likelihood of sensitive skin for those consumers living in urban areas.
With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...
Unilever has selected seven digital companies to each pair up with one of its brands, in a start-up accelerator scheme with which the multinational consumer goods company hopes to advance its digital profile.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
Shikatani Lacroix, a branding and design agency that works across sectors including that of the beauty industry has uncovered the best way for companies to obtain brand alignment which will ultimately help them to better connect with the consumer in the...
When your brand is as well-known as Nivea every pack design becomes important to maintain its image. With this in mind, Beiersdorf set a specific project for packaging supplier Global Closure Systems for its latest skin care product.
According to Euromonitor expert Irina Barbalova, the industry has seen a definitive shift in skin care product positioning which can be seen through "category cross overs, multitasking, multi-functionality and generally a more holistic approach to...
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Following its research into natural and organic cosmetic brands which found that some companies do not meet their natural claims, Organic Monitor has announced that Intelligent Nutrients has scored the highest of brands in North America for its high level...
Inter Parfums is to develop and market a range of fragrance, sun
care and and skin care related products for sports and clothing
brand Quiksilver in a move that expands on the company's burgeoning