Brand Management

L’Occitane announces FY2018 interim results

L’Occitane announces FY2018 interim results

By Lucy Whitehouse

The global, natural ingredient-based cosmetics company has announced its results for the period ending September 2017, revealing that progress is being made particularly with its online offering.

Birkenstock ready for skin care expansion

Birkenstock ready for skin care expansion

By Lucy Whitehouse

German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.

DKSH and Henkel enter agreement for Singapore

DKSH and Henkel collaborate in Singapore

By Natasha Spencer

DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.

Unilever North American president Kees Kruythoff and executive vice president of personal care, USA Tamara Rogers

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.

Time for men’s grooming to stand out by going novel

Special Newsletter - Men's Grooming

Time for men’s grooming to stand out by going novel

By Andrew MCDOUGALL

The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

Creating brand loyalty most beneficial in facial care

Creating brand loyalty most beneficial in facial care

By Andrew MCDOUGALL

Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.

(iStock)

Sun care segment branching out with multifunction and anti-ageing

By Lucy Whitehouse

With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...

Unilever backs seven start-ups to boost digital reach

Unilever backs seven start-ups to boost digital reach

By Lucy Whitehouse

Unilever has selected seven digital companies to each pair up with one of its brands, in a start-up accelerator scheme with which the multinational consumer goods company hopes to advance its digital profile.

skin care

Spotting the skin care trends so far in 2012

By Michelle Yeomans

According to Euromonitor expert Irina Barbalova, the industry has seen a definitive shift in skin care product positioning which can be seen through "category cross overs, multitasking, multi-functionality and generally a more holistic approach to...

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