Inter Parfums to develop Quiksilver personal care lines

By Simon Pitman

- Last updated on GMT

Related tags: Inter parfums, Brand management

Inter Parfums is to develop and market a range of fragrance, sun
care and and skin care related products for sports and clothing
brand Quiksilver in a move that expands on the company's burgeoning
brands portfolio.

The agreement means that Inter Parfums will distribute sun care products under the Roxy brand, another brand owned by the company, as well as fragrance and skin care lines produced under the Quiksilver name in a deal that will run until December 2017.

Inter Parfums says that its Paris-based subsidiary, Inter Parfums SA, will develop entirely new product categories for each of the two brands, which are focused on the global youth market and closely associated with surfing, skateboarding and snowboarding.

The companies said that the initial plans call for the first new product line under the agreement, a Roxy fragrance family, to be introduced in late 2007, followed by a Quiksilver suncare line.

"With the signing of the license agreement with Inter Parfums, we are adding a new dimension to our strategic vision for our brands,"​ Bernard Mariette, president of Quiksilver said.

The Roxy brand is aimed primarily at females, while the Quiksilver brand is aimed at a male and unisex market, a move that clearly positioning the two brands on the market.

Mariette said that the two brands will have a range of gender-specific fragrances and skin care lines that will be developed according to specific lifestyle and personal care requirements.

He added that the fact that Inter Parfums develops products with specific target audiences and their own identity was the main reason the company was chosen to develop the lines.

" We believe we can successfully leverage the passion and loyalty of the Roxy and Quiksilver brands to bring their customers exciting new products,"​ said Jean Madar, chairman & CEO of Inter Parfums.

"The imagery associated with these brands is incredible, and we will remain true to and be able to draw great strength from their unique and special position as a global, niche business, as we market and distribute these products,"​ Madar added.

Inter Parfums reported that sales growth ebbed off towards the end of last year, as increased royalties for Burberry hit profits and growth.

million, narrowly missing its $274 million estimate. However, for the fourth quarter, total sales only grew by just under 3 per cent to reach $65.5 million, compared to the same period in 2004.

However, together with a major deal signed with Gap and its Banana Republic retail chain, the company is predicting that its sales will grow significantly towards the end of 2006.

Related topics: Fragrance, Colour Cosmetics, Skin Care

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