Shiseido investing in global internal communications
In a move intended to help the company operate more effectively on a worldwide scale, the ‘Box’ cloud technology will allow 10,000 Shiseido employees share files, collaborate and improve content management.
“Our platform will be key to strengthening the company’s communication and collaboration across teams, which is one of Shiseido’s most critical global initiatives,” the company behind Box explained in a blog post.
The move comes at a time when Shiseido is revamping its global brand image, confirming that the company is keen to make serious inroads with strengthening and unifying its international appeal.
Shiseido is currently working towards its ‘Vision 2020’ long-term corporate plan, by which it aims “to create the model for ensuring that Shiseido will remain vital for the next 100 years”.
Towards the end of last year, the company’s newly-appointed creative director, Ruba Abu-Nimah, outlined the company’s new branding plan as being aimed at “expressing elements of contemporary Japan [that are] fundamental to Shiseido from a global perspective”.
Vision 2020 explicitly positions the brand as a strong beauty leader globally, with two of its key outcomes - becoming a company that is a topic of conversation around the world and becoming a company that is a blend of diverse cultures - directly related to developing its global presence.
Pushing forward with technology
In its move to facilitate global internal collaboration, Shiseido is asserting its position as one of the players at the industry forefront when it comes to technology.
“As well as being a leader in cosmetics, Shiseido also prioritizes providing the latest technology to its employees,” confirmed Box.
One of Shiseido’s recent product launches with which it’s looking to push the boundaries of technology is its Omotenashi Sound mobile tablet technology, which is based on the idea of touching the skin in time with the ‘comfortable rhythms’ of its music.
The aesthetic music software has been rolled out among Shiseido’s sales counter consultants in Japan, and is expected to see global rollout in the coming months via the company’s general beauty website, ‘Watashi +’.