Brand Management

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

Creating brand loyalty most beneficial in facial care

Creating brand loyalty most beneficial in facial care

By Andrew MCDOUGALL

Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.

(iStock)

Sun care segment branching out with multifunction and anti-ageing

By Lucy Whitehouse

With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...

Unilever backs seven start-ups to boost digital reach

Unilever backs seven start-ups to boost digital reach

By Lucy Whitehouse

Unilever has selected seven digital companies to each pair up with one of its brands, in a start-up accelerator scheme with which the multinational consumer goods company hopes to advance its digital profile.

skin care

Spotting the skin care trends so far in 2012

By Michelle Yeomans

According to Euromonitor expert Irina Barbalova, the industry has seen a definitive shift in skin care product positioning which can be seen through "category cross overs, multitasking, multi-functionality and generally a more holistic approach to...

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