Cosmetics Vision 2014

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

Alain Khaiat defines a winning strategy for cracking Asia

*Cosmetics Vision Special*

Alain Khaiat defines a winning strategy for cracking Asia

By Michelle Yeomans

Industry veterans like Alain Khaiat, President of Seers Consulting, was amongst engaging presenters at last week's first ever Cosmetics Vision event, where he outlined his strategy for cracking the Asian markets.

Inaugural Cosmetics Vision: All about perspective!

Inaugural Cosmetics Vision: All about perspective!

By Simon Pitman

Last week was the first ever Cosmetics Vision event. Held in Cannes, South of France, a diverse and engaging conference programme had attendees and speakers fiercely debating the right direction for the industry, while also agreeing about the importance...

Robert Passikoff, founder of Key Brands

Getting consumer engagement right to stay ahead of your game

By Simon Pitman

On the back of a presentation that Robert Passikoff, founder of Brand Keys, will give about consumer engagement at next year’s Cosmetics Vision event, we spoke to him to find out the best approach to cracking this vital nut.