Bertil Heerink, Director General of Cosmetics Europe will lead proceedings as the keynote speaker and is joined by a host of international speakers for the two-day conference programme.
Taking place in Cannes, the industry-first event will provide various networking opportunities, a round-table industry discussion with the aim of bringing the international cosmetics industry together to share best practice and innovatory developments.
There will also be the chance to foster peer-to-peer debate amongst cosmetics business leaders and strategists, according to events director Christina Wood.
It looks to “help bridge the gap between cosmetics development and cosmetics marketing for organisations that want to fuel consumer-focused and sustainable innovation across their whole business – not just in terms of the products they create, but the way those products are brought to market,” she told CosmeticsDesign-Europe.com.
The programme draws together experienced practitioners and experts from around the world to address key issues that affect competitiveness and business value including:
• Open innovation and accelerated R&D
• Beauty and nutrition – the challenge of convergence
• Customer complicity – the fast-track to loyalty and sales
• Sustainability and the trend towards naturally sourced ingredients
• Regulation as a source of competitive advantage
“The cosmetics industry faces challenging times, when the ability to capture the consumer zeitgeist and deliver innovation to meet it defines success,” says Simon Pitman, senior editor of CosmeticsDesign-Europe.com.
“We have created a programme that will ignite fresh thinking and inspire new approaches.”
CosmeticsDesign-Europe.com will be at the event to give exclusive coverage and insights into the discussion taking place.
Leading up to the show, we have spoken with a number of speakers who have given their insights on some key issues.
Last month, King Of Shaves founder Will King gave us an insight into how to crack the men’s grooming market, and beauty expert Jeanine Recckio lifted the lid on what to expect from the cosmetics of tomorrow.
Annelie Struessman gave us a detailed insight into cosmetics regulation, Brand Keys founder Robert Passikoff speaks of consumer engagement, and Jo Fairley gave her vision on what works and what doesn’t when it comes to cosmetics.
There will be talks from the aforementioned at the event, as well as from Estée Lauder’s Dr Liliana George, Unilever’s Inge Terpstra, philanthropist Filipe Sabara, Seren’s Amanda Squires, Dr Alain Khaiat, and Oriflame’s Dr Alain Mavon.
Mintel’s Emmanuelle Moeglin and Richard Cope will look at the future of beauty, and the whole event will be chaired by Healthy Marketing Team president Peter Wennstrom.