Cosmetics

( Image: Getty)

What's coming next for femtech?

By Sarah Cohen

The market for female-focused, tech-driven health products, AKA ‘femtech’, is predicted to grow beyond its current focus on reproductive health, according to industry analysts. We explore what’s around the corner for this burgeoning sector of personal...

(Image: Getty)

6 beauty brands marketing responsibly to Gen Alpha

By Keysha Davis

Gen Alpha, AKA the ‘Sephora Kids’, has taken a keen interest in beauty, which has sparked much debate throughout 2024. We look at some of the brands that have since made it their mission to responsibly market their products to younger customers.

Historically, it was believed that melanin-rich skin did not require sun protection due to the natural protection it offers against the sun's rays (Image: Getty)

5 sun care trends for darker skin tones

By Keysha Davis

Sun protection is increasingly becoming an integral part of the skincare routines of those with melanin-rich skin. What’s happening in this innovative sector?

Barnes said that Christmas popup events are getting earlier each year due to the popularity of Black Friday sales

4 things every beauty brand should know about experiential popups

By Kirsty Doolan

In-real-life popup experiences continue to be a strong bet for beauty and personal care businesses that want to raise their brand profile, launch a new product and generally attract new loyal customers. But what do brands need to know before they invest...

b.kolor's value chain covers the entire creation process from the customer’s brief until the end product

Givaudan acquires b.kolor to expand makeup & skin care offer

By Kirsty Doolan

Swiss beauty and fragrance ingredients company Givaudan has acquired b.kolormakeup & skincare (b.kolor) – an Italian beauty manufacturer that specialises in developing and producing finished colour cosmetics and skin care products.

The EC's antitrust investigation into the fragrance industry is still ongoing (Image: Getty)

IFF fined €15.9m by the EC for “obstructing” antitrust raid

By Kirsty Doolan

The European Commission (EC) has issued a €15.9m fine to the ingredients company IFF for “obstructing” an inspection from regulators in 2023. The penalty had been lowered from the initial amount due to the company’s full cooperation on the matter.

The report stated that no one needs forever packaging for a 'temporary' beauty or personal care product (Image: Getty)

How plastic-free beauty could ‘futureproof’ your bottom line

By Kirsty Doolan

With so many new environmental legislations in place in Europe and beyond, a new report boldly states that cosmetics companies need to transition away from using plastic in both formulations and packaging, or they will face long-term financial losses....

While consumers may have been cutting back on other areas, Euromonitor's data shows that they have still been spending on beauty (Image: Getty/Lorado)

A focus on the global cosmetics industry landscape: part I

By Kirsty Doolan

What’s happening in the beauty and personal care industry at a global level? Is the industry thriving? And what kinds of products are consumers currently favouring and why? A beauty expert from Euromonitor shares exclusive insights in part I of this big...

9 new beauty packaging innovations

9 new beauty packaging innovations

By Kirsty Doolan

What’s trending in beauty and personal care product packaging development? Here’s nine recent developments in luxury cosmetics packaging…

What’s trending in beauty product packaging?

By Kirsty Doolan

We spoke to a branding expert who has worked with some of the world’s biggest beauty businesses about what’s happening now and what’s coming next in terms of beauty and personal care product packaging…

6 beauty brands innovating in niche categories

6 beauty brands innovating in niche categories

By Kirsty Doolan

Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...

What are the new and unexplored categories in beauty?

What are the new and unexplored categories in beauty?

By Kirsty Doolan

Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.

The ingredient is now so in demand that the business has had to quickly ramp up production while also scaling the process to reach commercial volumes

Start the week with a startup: Cellugy

By Kirsty Doolan

Every fortnight we talk to a beauty and personal care industry startup about why it exists and how it plans to change the industry.

IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

By Kirsty Doolan

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

In June, the brand will donate 10% of sales from its new Lottie London x Outer Banks Endless Summer Collection – created in collaboration with the Netflix show – to Toiletries Amnesty

Lottie London campaigns to fight ‘hygiene poverty’

By Kirsty Doolan

In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

The investment is part of the retailer’s focus on an O+O (Online + Offline) strategy

Superdrug: opening 25 brick-and-mortar stores in 2024

By Kirsty Doolan

The UK-based health and beauty retailer is massively investing in bricks and mortar and will have opened 25 new stores by the end of 2024 – as it celebrates its 60th year on the British high street.

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan


According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

General manager of the Indian market Mayur Kapse said the new creative centre will

Eurofragrance steps up Indian expansion

By Kirsty Doolan

The multinational fragrance house saw strong sales for 2023 in all markets and has unveiled plans to reinforce its position in India’s fast-growing fragrance market.

Beauty NPD roundup: May

Beauty NPD roundup: May

By Kirsty Doolan

10 new beauty and personal care product launches to know about…

Mintel's analysts revealed the beauty trends they are watching right now

What’s hot and what’s not in beauty right now?

By Kirsty Doolan

We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…

Cosmetify's global research has revealed each country's 'favourite' beauty brand by online search count

New research reveals Europe’s most-searched beauty brands

By Kirsty Doolan

In-depth data from one ecommerce retailer has revealed Europe’s favourite beauty brands based on online searches, as well as the world’s most popular brands based on searches and social media popularity…