*Cosmetics Vision Special*

Functionality is the top priority when selecting cosmetics ingredients

By Andrew MCDOUGALL

- Last updated on GMT

Related tags Cosmetics

Functionality is the top priority when selecting cosmetics ingredients as consumers demand beauty benefits from products above all other criteria.

At the recent Cosmetics Vision event, which took place in Cannes, CosmeticsDesign-Europe.com spoke with AAK Technical Director Jari Alander, who said that for suppliers selecting an ingredient that has the best efficacy and functionality is very important.

The AAK expert also stated that sustainability is important and that natural has to be properly defined in the industry and by individual businesses in order to get the message across to the end user.

However, consumers choose beauty products because they are looking to achieve a certain image or a certain result on their hair or skin, meaning that first and foremost the product must perform.

"Our priorities are always, first functionality, then sustainability,"​ Jari says.

Related news

Show more

Related products

show more

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Tagra Launches New Water-Soluble Biotin Revolution

Tagra Launches New Water-Soluble Biotin Revolution

Content provided by Tagra Biotechnologies | 05-Apr-2023 | Product Presentation

Biotin (vitamin B7) helps improve hair health, skin’s pigmentation, and nail’s appearance. Biotin occurs as a crystalline powder with very little solubility...