The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
The ongoing COVID-19 pandemic has fuelled seismic change worldwide, but consumers are also increasingly online, dismissing plastic, demanding transparency and choosing vegan – all significant challenges for today’s beauty industry, says the managing director...
Interest in natural cosmetics continues to hold strong but industry must go beyond ‘natural’ claims to remain relevant in today’s global environmental crisis, considering more holistic criteria like end of life and biodegradability, says an expert consultant.
‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.
A round-up of CosmeticsDesign-Europe’s most-read news from August 2020 shows high engagement around the preliminary EU opinion on titanium dioxide safety and lots of interest in big brand sustainability and innovation efforts.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
The global squalene market will surge in the next five years, driven by increasing demands for high-quality natural cosmetics and interest and innovation in biosynthetic alternatives, a report says.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
Consumers will increasingly seek out the safety of cosmeceuticals and the comfort of natural products in the long-term due to the novel coronavirus (COVID-19) disruptions, says ingredients company BASF.
L’Oréal is one big beauty brand setting out on a race to the top in sustainability, but the path ahead won’t be easy – particularly when targeting consumer-use impact, says an expert consultant.
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
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