Simon Ourian M.D. skin care continues its European expansion

By Kirsty Doolan

- Last updated on GMT

The doctor skin care brand is embracing beauty technology for its a disruptive business model
The doctor skin care brand is embracing beauty technology for its a disruptive business model

Related tags Skin care AI Skin health

The favourite dermatologist of the Kardashians and Lady Gaga is launching an AI-based digital-first consultation service into new markets and has big plans for its club-based business model and microinfluencer strategy…

In late 2023 the LA-born skin doctor brand successfully launched into the UK and Ireland markets and now continues its European expansion by launching into in Spain, Poland, Portugal, and the Netherlands.

Simon Ourian M.D.  was launched by Hollywood-favourite cosmetic dermatologist Dr Simon Ourian, who opened his Beverly Hills practice in the late 1990s and became the go-to skin expert for A-listers such as the Kardashian-Jenner family, Lady Gaga, and Megan Fox.

Consumers will be able to access the star-inspired treatment via a new AI digital-first consultation on the Simon Ourian M.D. website and the Beyond Beauty Club service.

The AI consultation involves a virtual Dr Simon scanning the customer’s skin using cutting-edge technology to create a personalised three-step skin care regime.

This digital consultation will include photo analysis, a skin questionnaire, and lifestyle questions to provide a personalised and customised subscription routine.

More European expansion to come

According to the co-founder and CEO of Beyond Beauty Club and Simon Ourian MD, Shari Jafari, the business now has huge expansion plans following our successful launch into the UK and Ireland markets in late 2023.

“This expansion into four European countries is just the start. We’ve had outstanding interest and sign ups to our Beyond Beauty Club programme and it’s great knowing that the customers in these countries can now access the Dr Simon’s expertise through a click of a link,” explained Jafari.

“Our distribution model is different to traditional brands – you can’t find us in retail or in any of the department stores. You can find us on our website, which ships across 28 markets.”

Micro-influencer marketing strategy

The brand has also taken a micro-influencer marketing strategy and works with around 10,000 onboarded micro-entrepreneurs and micro-influencers across the UK, Ireland, Spain, Poland, Portugal, and the Netherlands to help with word-of-mouth promotion.

“We want to keep the distribution exclusive to our ambassadors and stay loyal to that because we’re not only building a brand based on trust and users, but we’re also empowering women to go out there and build an independent business for themselves,” Jafari continued.

Beyond Beauty Club itself is a membership club model that has three different levels: Customer level for day-to-day purchases, VIP Customers for subscription-based skincare, and Club Member for micro-entrepreneurs and micro-influencers who wish to earn an income.

“We believe that everyone is an influencer in their own community,” said Jafari. “If you can tap into your community through the power of personalised skincare and give your network the transformation and confidence of beautiful skin, then we are definitely helping women support women.”

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