Brand Innovation

Essential brand innovation update: November

Essential brand innovation update: November

By Lucy Whitehouse

From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

Henkel launches app for point of sale: Choicify

Henkel launches app for point of sale: Choicify

By Lucy Whitehouse

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

Bulldog founder’s 2019 predictions for male grooming

Bulldog founder’s 2019 predictions for male grooming

By Lucy Whitehouse

Bulldog Skincare is one of the fastest growing men’s skincare brands in the UK, and here, its founder reveals their top picks for male grooming predictions for 2019: from vegan claims to diversity.

Colombian coffee-based scrub and mask brand aims big

Belleza Y Salud 2018

Colombian coffee-based scrub and mask brand aims big

By Simon Pitman

A brand new brand on the Colombian market, Mae Selva has been built around coffee as the base ingredient for a range of masks and scrubs. We spoke to co-founder Felipe Paros to find out about the brand's ambitions for the future.

Bulldog launches a subscriptions service

Bulldog launches a subscriptions service

By Simon Pitman

UK-based Bulldog Skincare has launched a subscriptions service, aimed at adding value for its customers, while also trying to enhance loyalty.

Givaudan introduces fragrance on the move concept

Givaudan introduces fragrance on the move concept

By Simon Pitman

Givaudan has launched its fragrance on the move concept at last week’s in-cosmetics LATAM, highlighting another way the fragrance category is continuing to reinvent itself.

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