Brand Innovation

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Ashland reveals trio of active ingredient technologies

Part 2: Exclusive Interview

Ashland reveals trio of active ingredient technologies

By Natasha Spencer

Ashland speaks to Cosmetics Design Asia on the importance of environmental protection for hair and scalp as it unveils its Optimage SF microgel and SeaStem biofunctional with Zeta Fraction technology offerings.

Bulldog launches ‘sustainable’ razor

Bulldog launches ‘sustainable’ razor

By Lucy Whitehouse

Bulldog Skincare For Men launch comes in response to the rising appetite for subscription services which do not emphasise the need for sustainable products, it says.

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