L’Oréal exclusive: Why beauty’s online boom is far from plateauing

26-Sep-2022 - Last updated on 26-Sep-2022 at 20:22 GMT

Beauty multinational L’Oréal says there is huge room for growth across its SAPMENA region with emerging demographics and online selling channels poised to take off.

On January 13, Shopee, an e-commerce platform that operates in South East Asia and Taiwan, announced that L’Oréal’s consumer products division (CPD), which consists of brands such as L’Oréal Paris, Garnier and Maybelline, achieved at least U$100m in goods merchandise value (GMV).

L’Oréal was the only beauty brand that achieved this alongside a slew of technology brands, namely Samsung, Oppo, Xiaomi, and realme.

Speaking exclusively to CosmeticsDesign-Asia, Manashi Guha, L’Oréal CPD general manager of SAPMENA region, said this achievement did not come as a surprise for the French beauty giant.