L'Oréal launches to bring “new age” tech, data to in-home, salon hair coloring

26-Sep-2022 - Last updated on 26-Sep-2022 at 20:22 GMT

L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”

The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.

Head of the L'Oréal Global Technology Incubator Guive Balooch said they’re particularly excited about making these innovations in the hair coloring space, which the company launched more than a century ago.

“What we've seen in the past 100 years is lots of innovation in the types of formulas and colors to get to the right chemistry,” Balooch told cosmetics design. “But the way of actually applying it on the hair, both at home and in the salon, hasn't really changed at all.”