Sustainable packaging roundup: What to keep in mind when choosing non-virgin plastic packaging
More sustainable packaging is on the cosmetics industry agenda, and there are a number of options on the market today.
What qualifies as sustainable varies from market to market, company to company and consumer to consumer, but one of the main goals is to decrease or remove virgin plastic in a beauty brand's packaging.
But, when moving away from virgin plastic packaging, brands have to consider material performance, ease of decoration, transportation costs and logistics, as well as the social and environmental impacts that other materials may have.
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![MUVO develops Balayage shampoo to meet consumer demand for colour with minimal time and effort. [MUVO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/27/muvo-launches-balayage-shampoo-for-fashionable-time-poor-consumers/17736052-1-eng-GB/MUVO-launches-Balayage-shampoo-for-fashionable-time-poor-consumers.jpg)
