5 formats in waterless, solid and low water cosmetics on the market today
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
In today’s market, led by small and indie companies, personal care products from cleansers to sunscreens, serums, face creams, perfumes, haircare and lotions are being put in waterless, solid or low-water formats in a global market which is expected to surpass $8.9 billion, according to Future Market Insight.
Below are some of the formats brands are using to get their foot into this international marketplace, and some of the brands using them.
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![Olive Young's sales data highlights the differring purchase preferences of US, UK, and Japanese consumers. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-sales-data-reveals-uk-us-japan-consumer-k-beauty-preferences/17793775-1-eng-GB/Olive-Young-sales-data-reveals-UK-US-Japan-consumer-K-beauty-preferences.png)
