rePurpose wants beauty brands to think about plastic beyond the recycling bin
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
According to rePurpose, 91% of plastic waste doesn’t make it to recycling and ends up in the environment. Svanika Balasubramanian, CEO and co-founder of rePurpose Global, told CosmeticsDesign a major contributor to plastic in the environment is where the plastic in the recycling bin ends up.
Balasubramanian said rePurpose found that roughly 75% of plastic recycled in countries like the US, Canada, the UK and Ireland ends up in countries like India, Indonesia and Vietnam.
Plastic free 5 formats in waterless, solid and low water cosmetics on the market today How Izzy is using a subscription model to close the sustainability loop rePurpose wants beauty brands to think about plastic beyond the recycling bin Sustainable packaging roundup: What to keep in mind when choosing non-virgin plastic packaging Refill revolution: Trestique brings refillable, one-stop makeup routine to promote repeat buys