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4. Touch-free packaging, tools and virtual try-ons ‘really important’ for post-COVID beauty world: Expert

By Kacey Culliney

06-Aug-2020 - Last updated on 06-Aug-2020 at 11:07 GMT

WGSN’s director of beauty said industry would have to re-think product engagement and interaction as consumers emerged from COVID-19, suggesting touch-free, tools and virtual try-ons would become increasingly important.

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4. Touch-free packaging, tools and virtual try-ons ‘really important’ for post-COVID beauty world: Expert

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