Top 5 most-read stories July 2020: Pop-up retail, Clarisonic closure and packaging innovation

A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.

Post-COVID market insight remains important​

The beauty industry worldwide has faced seismic disruption across all touchpoints, so it’s no wonder interest peaked around suggestions that pop-up stores and curbside pick-ups could spell the future in a post-COVID world.

Similarly, the idea that touch-free packaging, tools and virtual try-ons would rise in importance also gained interest.

And in the ingredients space, Mintel suggested collagen had become increasingly relevant, particularly for use in ingestibles, as consumers continued to consider health and wellness in a very holistic way.

L’Oréal in the spotlight​

L’Oréal’s closure of its facial care brush business Clarisonic created plenty of noise in the beauty device world – a move it said enabled it to refocus energy and investment on own-branded products.

Its co-development work with Albéa Packaging on paper-based tubes also captured the spotlight, with news that the next-generation model would be fully recyclable.

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