New UK natural soap player wins packaging awards

By Lucy Whitehouse

- Last updated on GMT

New UK natural soap player wins packaging awards
Ecosoapia is a new player on the UK scene offering natural and organic soap products, with bath and body products also in development.

The soap products packaging features a label that has won a UK packaging award and an International Packaging award, FINAT.

The design is by David Smith, who, according to Ecosoapia, is regarded as one of the best calligrapher in the world.

The soap itself has won a Natural Products award, and was voted by the Sunday Times the best organic body care product.

We caught up with the brand’s founder, Steven Chasan, to take a closer look at the growing brand.

Ecosoapia: brand profile

What is the defining ethos or idea behind your brand?

It was my grandfathers formula, and as it was so natural we wanted to recreate it.

Going back to setting up the company: can you explain any major challenges/hurdles you had to overcome?

It is difficult to formulate without stabilizers and parabens and keep the product stable. This was the biggest challenge.

Can you describe a major high point in your story so far?

We have recently got an investment partner on board.

Standout product?

They all sell well, but the unscented soap sells the least.

Most exciting trends you’re seeing in the industry for natural beauty brands?

We see more and more people switching to organic and natural products

Are you expecting any key challenges or opportunities in the coming period? (the next 1 - 3 years)

We are working on a project to eliminate plastics from our packaging

Quickfire facts & figures:

  • Launch date: We relaunched August 2017

  • Employees (size of company): 5

  • Products: four, with more in development

  • Retail channels: Planet organic, Love lula, beauty naturals beauty content and

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