Stephenson Personal Care launches new range of natural ingredients
The company says that the motivation behind the launch is a continued strong momentum in demand for natural and sustainable ingredients throughout the global cosmetic and personal care market.
The new esters have been added to the Durosoft branded portfolio and are both compatible with oil and water phases, as well as temperature sensitive ingredients, while providing formulators additional flexibility aiming to make sustainable and natural finished product claims.
New brand names
In tandem with the esters launches, the company also announced at the show that it is changing the names of Durosoft SG and Durosoft PK-SG in an effort to achieve brand consistency within its growing portfolio.
Consquently Durosoft SF is now known as Durosoft PG4-O and Durosoft PK-SG is now referred to as Durosoft PG4L-SG.
At the same time, the company stressed that while the physical form and INCIs for the products will remain the same, it is only the brand names that have been changed.
Growing the naturals portfolio
Currently estimates of the value of that global industry range between $350 billion and $450 billion, but one of the main factors driving growth is the continued expansion of the organic and naturals market, which has continued to post annual growth rates at well into double digit figures.
Back in 2016 Stephenson Personal Care launched two new natural ingredients onto the market that were hugely successful, which spurned the addition of another seven natural-based ingredient, growing company’s offering in this area significantly.
The range has also been developed around sustainable credentials, including natural and RSPO certified ingredients that cover a wide range of hydrophilic-lipophilic balance values.
