Digital beauty innovations and trends roundup 2017: Europe

By Lucy Whitehouse

- Last updated on GMT

Digital beauty innovations and trends roundup 2017: Europe

Related tags Market Unilever

We take a look back at the major advancements and areas of focus for digital beauty in 2017.

This article gives specific focus to the European market, from the latest win by Coty on luxury ecommerce, to efforts from major players to maximise the potential of the startup scene.

Internet retail

Coty won a victory for luxury brands looking to control their brand identity in the face of dominant internet marketplaces, ensuring such brands can determine where and how their products are sold.

This has been described as a landmark ruling by the European Court on digital retail for beauty, find our full report here​.

Smartphones are now driving beauty and fashion growth, one report​ this year suggested. According to the BRC-Google Online Retail Monitor data, searches from UK smartphones for fashion and beauty increased by 26% between April and June this year, compared with the same quarter in 2016.

Hair care: digital insights from L2

Market analysts specialising in digital insights, L2, released a market report that offered specific data on the hair care market and how digital offers challenges and opportunities.

It looked at the need for a nimble business model and the rise of competitivity driven by indie beauty players. Find our full report on the insights here​.

5 top connected markets and their beauty industries

Research firm Euromonitor recently revealed a list of top digitally connected markets across the globe. Our report shone a light on these countries and their beauty markets.

Our full report is available here​.

Startup spotlight

L’Oréal and Unilever are two major players placing a big focus on the startup scene’s potential for beauty.

This year, L’Oréal Group announced the launch​ of the second stage of its collaboration with a leading global digital accelerator and incubator, the Founders Factory.

Meanwhile, a global study carried out by Unilever's innovation platform, Unilever Foundry. Suggests there will be “no slowing down in the influence of startups and innovators​” on consumer goods industries.

Estée Lauder teams up with Google

The beauty player has become one of the first to launch a beauty app for Google Assistant, it announced recently. The voice-enabled digital platform, called the ‘Estée Lauder Nighttime Expert, offers consumers “unique, in-home beauty experiences​​,” says the prestige beauty player.

Find our full report here​.

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