L'Oréal startup investment: next edition announced

By Lucy Whitehouse contact

- Last updated on GMT

L'Oréal Founders Factory: next edition announced

Related tags: Artificial intelligence, Startup company

L’Oréal Group has announced the launch of the second stage of its collaboration with a leading global digital accelerator and incubator, the Founders Factory.

The beauty giant has chosen the next selection of startups for its six month beauty tech accelerator programme, which is part of the L’Oréal and Founders Factory partnership that began in 2016.

The L’Oréal programme indicates areas the company believes have high potential for the industry in the coming period, so is of interest for industry professionals across the supply chain.

The startup companies supported by this new stage of the partnership are threefold: one in the area of product sampling management (Sampler), one in the applications of artificial intelligence for online retail (Riviter), and one that offers services in optimizing beauty brands’ own digital platforms (Alegra).

Merging the innovation capacities of L’Oréal with those of beauty tech startups creates a powerful synergy which helps to address the aspirations of our consumers and to build a new generation of personalised and smart digital services​,” says Lubomira Rochet, Chief Digital Officer L’Oréal,

The startups

Sampler and Riviter are completely new to the programme, while Alegra has already been within the wider Founders Factory accelerator.

Sampler:​ Founded by Marie Chevrier in Canada in 2013, Sampler has helped hundreds of brands manage and measure their product sampling strategies through a more effective and targeted approach.

Riviter:​ Created by Andi Hadisutjipto, Kris Woodbeck, and Rachel Chen in the US, Riviter has developed a visual search engine that uses patented AI technology to recognise products in images and matches them to products online, detecting both precise location and detailed attributes of the products.

Alegra​: Founded by Alp Ocal in Turkey, Alegra helps brands to build their digital online platforms for content and e-commerce simultaneously on multi devices.

Rochet explains that the Founders Factory programme uses a 'test & learn' approach, and through this L'Oréal is able to support "the development and growth of promising young entrepreneurs by sharing our expertise and network, and in the meantime we invite them to bring new ideas to the digital projects of our brands.

"Open innovation is a win-win strategy that fosters disruptive thinking and pushes forward our digital leadership in beauty.”

Related news

Show more

Related products

show more

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

schülke helps to protect sunscreen formulations

schülke helps to protect sunscreen formulations

Schülke & Mayr GmbH | 10-Sep-2018 | Product Brochure

schülke focused on two stabilization methods with the aim of finding optimal solutions for the protection of sunscreen products. The preservative euxyl®...

Pycnogenol® Improves Visible Signs of Aging

Pycnogenol® Improves Visible Signs of Aging

Horphag Research | 31-Aug-2018 | Clinical Study

Nourish the skin from the inside out withPycnogenol®, French maritime pine bark extract.Decades of research on Pycnogenol® have shown it effectively improves...

Related suppliers

Follow us

Featured Events

View more


View more