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Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

Bulldog founder Simon Duffy says export has been a wonderful part of the men's skin care journey

Q&A Exclusive

Key to export success for cosmetics is good distribution partners

By Andrew MCDOUGALL

For many brands, large or small, launching internationally can be a daunting challenge. We spoke with Bulldog Skincare founder Simon Duffy, about how international expansion has presents great opportunities, how to deal with regulatory challenges, and...

Oriflame ups its investment in India

Oriflame ups its investment in India

By Andrew MCDOUGALL

Swedish cosmetics maker Oriflame has increased its focus on Asia and India in particular, with plans to launch 200 new products in the region following its acquisition of a manufacturing facility in Uttarakhand.

The global market for beauty foods

Special edition: Beauty from within

The global market for beauty foods

By Lorraine Heller

In the second article of a special series on nutricosmetics, we take a look at the size of the market for foods, drinks and supplements that promise beauty benefits, as well as the distinctly different approaches to the category taken in three key regions.

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