SPECIAL EDITION: BEAUTY FROM WITHIN
Hydrolysed Collagen
Hydrolysed collagen is the traditional 'beauty from within' heavyweight. Research suggests that its bioavailability is enhanced when ingested, giving it an advantage over topical creams.
Innovation is helping to overcome previous issues about dosages and delivery formats - in Japan consumers can buy collagen marshmallows, while squeezy tubes and flexible packaging are hitting Western markets.
The market is also diversifying to meet consumer demand from all corners of the globe - Japanese company Nippi Collagen has launched a fish-based version with TruMarine while Malaysia’s Holista Colltech produce sheep collagen for Muslim and Hindu consumers.
