German-based Birkholz Group has selected Lindal’s aerosol dispensing technology for its latest line of women’s body sprays in the Middle East.
Birkholz’s operating unit, BB by Berlin GmbH, sells its products in the Middle East, especially Iraq. The four SKU line of perfumed women’s body sprays utilizes Lindal’s Carla actuator.
According to Philip Brand, global marketing director for Lindal, today’s Middle Eastern personal care product market has changed, and is poised for enormous growth, as consumer spending patterns evolve and retail distribution channels expand.
“The amount spent on perfume in this region is one of the highest in the world, and the growth rate is exponential -- it will nearly triple by 2015, according to the Fragrance Foundation of Arabia,” he said.
“Further, consumers in the region are buying their favourite products far more regularly and, concurrently, sales and distribution networks are expanding.”